Laurie Mackrell

Laurie leads Apollo’s marketing function, key to our growth strategy, and predominantly focuses on lead generation, content, email, partnerships and client experience.

Laurie has a decade’s consumer marketing experience, spanning financial services, residential property, property development, and automotive. He began working on Marsh & Parsons estate agents’ award-winning People & Property campaign, digitising their marketing activity for significant incremental revenue. Then, Laurie went to an independent, investment-led real estate firm in Canary Wharf and doubled their revenue as commercial director, culminating in the sale of that company to a large group. He then created the brand and collateral for a mixed-use property developer, aimed at raising private funds into those projects. Finally, Laurie moved to Savills, one of the world’s leading real estate brands to build out an entirely new marketing strategy for residential lettings across the UK, as a member of multiple boards at this FTSE 250 organisation and driving divisional revenue up 10% in his 12 month tenure vs previous year.